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In a monopolistic competitive market:
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The product is heterogeneous
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There are many demanders and few suppliers
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There is only one supplier
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The monopolistic competition market differs from that of perfect competition:
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In which the number of buyers is always lower in that of perfect competition
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On the degree of homogeneity of the product
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In which the number of sellers is always lower in that of perfect competition
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A highly segmented offer means:
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The accommodation of the price to the needs of consumers
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The adaptation of the product to a group of homogeneous clients
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Adapting a product to the entire market
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Age and sex are used as variables in the general segmentation criteria:
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Geographic
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Psychographic
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Demographic
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The document that declares the primary values of a company and the ethical rules that it expects its employees to follow, is called:
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Balance social
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Business ethics
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Code of ethics
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Product policy:
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It's one of the elements of the marketing mix
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Its main objective is to always set a lower price that the competition
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One of its objectives is the storage of merchandise
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An oligopsony is characterized by the existence of:
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Many sellers and few buyers
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Many sellers and one buyer
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One seller and many buyers
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Electronic commerce is characterized by:
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The decreasing profit of the company
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A trend towards the disappearance of intermediaries
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Physical contact with the seller
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Which of the following is true regarding business ethics?
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The application of ethical principles doesn't entail any additional benefit for the company
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The application of ethical principles reduces the motivation of the entrepreneur, since it prevents him from achieving the maximum profit
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The application of ethical principles in business increases the prestige or image of the company
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At what stage in the life cycle of a product does advertising stop being informative and become persuasive?
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Growth stage
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Maturity stage
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Launch stage
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Which of the following variables isn't part of the marketing mix?
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The product
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The profit and loss account of the company
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The price
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The promotion:
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It's part of the distribution policy
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Includes merchandising
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It's part of the pricing policy
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The promotion policy:
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One of its objectives is the storage of the product
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Its main objective is to always set a lower price than the competition
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It's one of the elements of the marketing mix
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The market in which there are many buyers and sellers of a differentiated product is called:
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Monopolistic competition
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Oligopoly
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Monopoly
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The first stage in market research is:
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The collection of primary or secondary data
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Defining the objective of the investigation
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The design of the research model
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Its own distribution channel is characterized by:
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The existence of retailers as intermediaries for the distribution of the product
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Direct sale from producer to consumer
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The existence of wholesalers and retailers as intermediaries
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Which of the following isn't a distribution channel for the company's products?
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Vending
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Franchise
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Factoring
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The communication instrument that is responsible for stimulating short-term demand for a product through economic or material incentives, is called:
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Sale promotion
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Advertising
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Sales force
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Among the types of distribution channels is:
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Intermediate channel
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Long channel
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Indirect channel
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The communication policy in the company refers to:
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The selection and recruitment of personnel to fill a specific position
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The differentiation between the basic product and the extended product
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Advertising, sales promotion, merchandising, personal selling and public relations as main activities
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The market share of a company increases if:
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In percentage terms, the company's sales decrease less than the sales of the competition
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In percentage terms, their sales increase below what the competitor's sales do
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It decreases their sales in the same proportion as the sales of the competition
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Distribution strategies can be classified into three categories, which are:
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Intensive, foreign and mixed
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Intensive, selective and exclusive
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Intensive, direct and objective
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Business ethics means for the company:
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Lower business credibility and better customer perception
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An increase in the credibility of the business and a lower perception of the customer
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An increase in the credibility of the business and a better perception of the customer
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If a pharmaceutical laboratory sells a syrup for children and a different one for adults, we are facing a case of market segmentation:
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Demographic
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Behavioral
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Psychographic
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We speak of a long distribution channel when the channel is incorporated:
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Retailers
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Wholesalers
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Consumers
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Cost-based pricing:
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It consist of adding a certain profit margin to the cost of the product
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Costs should never be taken into account when setting prices
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It necessarily implies setting a price similar to that of the competition