TEST SELECTIVIDAD 205.- Created by Antonio Ginés

They are markets of imperfect competition
1. The other answers are correct
2. Monopolistic competition
3. Monopoly
The set of commercial activities aimed at increasing the sales of a product in a short perior of time is called:
1. Advertising
2. Sale promotion
3. Merchandising
In the short distribution channel:
1. There are usually a large number of intermediaries
2. No wholesaler is involved
3. No retailer is involved
An oligopoly of supply is characterized by the existence of:
1. Few buyers and many sellers
2. One buyer and few sellers
3. Many buyers and few sellers
In which phase of the product life cycle do you get the most sales?
1. Decline
2. Growth
3. Maturity
It isn't an activity of merchandising:
1. A radio ad
2. The use of posters at the point of sale
3. The strategic placement of the product in a specific location
If a company has a 100% market share:
1. We are facing a monopoly
2. We are facing an oligopoly
3. The total demand of this company matches its potential demand
An oligopoly of supply is characterized by the existence of:
1. Many sellers and few buyers
2. Few sellers an many buyers
3. One seller and many buyers
The life cycle of a product is made up of the stages that are collected, but which order is correct:
1. Introduction, maturity, growth and decline
2. Growth, maturity, introduction and decline
3. Introduction, growth, maturity and decline
The commercial variables representing the marketing-mix are:
1. Product, price and distribution
2. Product, costs and control
3. Price, distribution and control
What are the most important business variables that the marketing mix represents?
1. Products, costs, price and human resources
2. Product, price, distribution and commercial communication
3. Costs, price, factors and distribution
It isn't an activity of the sales promotion:
1. Offer a discount coupon
2. The strategic placement of the product in a specific location
3. Offer a gift with the purchase of a product
Regarding the collection of secondary data in a market study:
1. The other answers are correct
2. It's usually expensive and specific to that study
3. It's usually data already used previously
In a monopolistic competitive market:
1. The company tries to differentiate the product
2. There are many demanders and a single supplier
3. The other answers are correct
Promotion is a variable of the marketing mix that includes:
1. Advertising, public relations, wholesale and retail
2. Advertising, sales promotion, public relations and personal selling
3. Advertising, product, price and distribution
The primary data collection techniques are:
1. The use of other studies carried out
2. Survey, experimentation and observation
3. None of the other answers is correct
The set of activities carried out by the company to create, promote or maintain an image is called
1. Sale promotion
2. Personal sale
3. Public relations
The distribution channel can be defined as:
1. Any of the means that are used to get products to travel the path from producer to consumer
2. The image that consumers have of the product in the media
3. Set of commercial activities carried out by the company with the aim of increasing the sales of the project during a short period of time
The sale from the manufacturer to the consumer through the internet represents a distribution channel:
1. Indirect
2. Direct
3. Short
A monopsony is characterized by the existence of:
1. Many sellers and few buyers
2. One seller and many buyers
3. Many sellers and one buyer
A distribution channel is made up of:
1. A set of intermediaries that allow the product to reach from the manufacturer to the final consumer
2. A manufacturer, a retailer and the consumer, in any case
3. Different transport agencies that a manufacturer uses to reach the consumer
The distribution policy:
1. Exclude the direct channel
2. Includes product storage and distribution
3. Exclusively includes product distribution
Advertising:
1. It's part of the distribution policy
2. Includes public relations
3. It's usually a massive and paid medium
In the long distribution channel:
1. There are usually several intermediaries
2. No wholesaler is involved
3. No retailer is involved
The loyalty cards that grant advantages (discounts, points, etc.) in the purchases in the companies that issue them are a strategy of:
1. Expansion
2. Marketing
3. Financing
Merchandising is defined as:
1. Set of means that help deliver the product at the point of sale
2. Set of means that improve the image of the company
3. Set of means that pretend that the potential consumer wants to have the product