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The advertising carried out at the point of sale would be included within the:
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Merchandising
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Direct marketing
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Telemarketing
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Within the life cycle of a product, the initial phase is characterized by:
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Be the phase that provides the greatest profits
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High investments in advertising and product promotion
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Stabilization of company sales
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In the maturity stage of a product:
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Sales experience strong growth
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Advertising seeks new consumers
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The company considers its withdrawal
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In the decline stage, in the life cycle of a product:
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Highest profitability is achieved
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The product isn't yet known
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Sales decrease
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The variables of the marketing-mix are:
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Price, product, supply and distribution
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Sales force, advertising, price and product
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Distribution, price, communication and product
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The stage of the product life cycle which sales stabilize is called:
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Maturity
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Increase
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Decline
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A distribution channel:
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It's formed by a set of commercial intermediaries
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It's made up of the different transport agencies that a manufacturer uses
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It's formed by the public administrations regulating trade
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Please, indicate which of these statements is true:
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When there are many buyers and few sellers, the oligopoly is one of demand
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When there are few sellers and many buyers, the oligopoly is one of supply
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When there are few buyers and many sellers, the monopoly is one of supply
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Which of the following marketing variables aims to increase product sales in the long term:
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Merchandising
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Sales promotion
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Advertising
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An oligopoly is called the market characterized by:
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Many demanders and few suppliers
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Many suppliers and one demander
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Many suppliers and many demanders
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Which of the following stages isn't part of the life cycle of a product?
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Growth
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Death
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Maturity
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Which figure doesn't correspond to a short distribution channel?
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Retailer
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Wholesaler
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Producer
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Wholesalers are characterized by being:
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Commercial intermediaries who buy the products in large quantities to sell them to the final consumer
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Manufacturing companies of large quantities of products
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Commercial intermediaries that don't sell directly to the final consumer
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The division of customers into groups of homogeneous needs is called:
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Market segmentation
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Market research
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Market fragmentation
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When there are many suppliers and few demanders:
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It's considered a monopoly market
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It's considered an oligopolistic market
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It's considered a market of perfect competition
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Which of the following isn't part of the marketing-mix?
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Product
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Process
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Price
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In a third-party distribution channel:
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No physical distribution required
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Its cost is transferred to the capital of others
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There is the figure of the intermediary
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The objective of market research is:
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Provide information about the market and the environment
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Marketing the goods that companies manufacture
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Divide the market into homogeneous parts
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Sales promotion consists of:
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A set of techniques to create certain relationships and a climate of trust both inside and outside the company
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A set of techniques to achieve, through a temporal and spatial campaign, stimulate demand and increase sales
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A set of techniques aimed at collecting market information through surveys
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A perfectly competitive market is characterized by:
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A small number of companies have a large market share
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There are few companies in the market
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There are many companies in the market
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It's an element of the marketing-mix:
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Price
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Asset
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Cost
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Companies that sell their product directly to the customer use:
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Internal channel
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Own channel
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Short channel
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Introduction, growth, maturity and decline, refer to:
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Market segmentation
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The logistics of the company
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The life cycle of products
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An oligopolistic market is considered to exist when:
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None of the other answers is correct
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There is only one supplier compared to many demanders
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There are many suppliers compared to one demander
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When there are few companies, with very strong competition and the sale of similar products, we are faced with:
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A monopoly
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An oligopoly
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Monopolistic competition
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The objective of the promotion policy is:
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The other answers are correct
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Increase sales
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Make the product known in the market