TEST SELECTIVIDAD 203.- Created by Antonio Ginés

Which of the following characteristics is unique to the perfectly competitive market?
1. Freedom of entry and exit
2. The merchandise isn't homogeneous
3. Prices tend to be high
The marketing-mix variables are:
1. Billing, price, brand and distribution
2. Product, price, distribution and commercial communication
3. Advertising, price, brand and commercial communication
The stages that define the concept of the life cycle of a product are:
1. Introduction, growth and decline
2. Introduction, growth, maturity and decline
3. Introduction and decline
According to the number of suppliers and demanders, the markets are classified into:
1. Of final consumers goods and industrial goods
2. Free and intervened
3. Monopolies, oligopolies and perfectly competitive markets
To determine the market share of a company you need to know:
1. The profitability of that company and of the rest of the companies that make up the sector
2. The profitability of that company
3. The sales of that company and the rest of the companies that make up the sector
An oligopoly of supply is characterized by the existence of:
1. Many buyers and few sellers
2. Few buyers and few sellers
3. Few buyers and many sellers
In a situation of supply monopoly we find that:
1. There are many demanders and only one supplier
2. There are few suppliers and only one demander
3. There are few suppliers compared to many demanders
A perfectly competitive market is:
1. One where there are many suppliers and a single demander
2. One where there are many suppliers and many demanders with homogeneous product
3. One where there are many suppliers and many demanders with a heterogeneous product
The relationship between the sales of a company and the total sales of the companies in the sector is called:
1. Productivity
2. Cost effectiveness
3. Market share
The advertising that is carried out at the point of sale is called:
1. Merchandising
2. Marketing-mix
3. Direct marketing
The product, price, distribution and promotion:
1. They constitute the marketing system
2. They are variables whose combination is known as marketing-mix
3. They constitute the production system
In a monopoly supply market there are:
1. Many suppliers versus many demanders with homogeneous products
2. One supplier versus many demanders
3. Many suppliers versus few demanders
The distribution function consists of:
1. The set of activities carried out to inform and persuade consumers
2. Setting the prices
3. The set of operations carried out to bring products closer to buyers
A market is imperfectly competitive:
1. If there are few sellers and many buyers
2. If the products are homogeneous
3. If the information is perfect
At the maturity stage in the life cycle of a product:
1. The greatest time of promotional campaigns occurs
2. Sales stabilize
3. More competitive products appear
The marketing-mix is made up of:
1. Promotion, price, product and service
2. The product, price, communication and distribution
3. The product, price, public relations and advertising
The objective of market research is:
1. Improve the quality of the product sold
2. Marketing the goods that companies manufacture
3. Provide information about the market and the environment
A market segment is:
1. The set of consumers who demand a product with similar characteristics
2. A relationship between the sales figure of a company and the total sales figure of the companies in the sector
3. The number of units that are sold by the group of companies that market the same product, but in a specific area
The elements of the marketing-mix are:
1. Product, price, distribution and sale
2. Product, price, promotion and distribution
3. Product, price, production and distribution
In an oligopoly situation we find that:
1. There are many demanders and only one supplier
2. There are few suppliers and only one demander
3. There are few suppliers compared to many demanders
A market study consist of:
1. Collect, process and analize information about the general environment, competitors and consumers
2. Collect data from the specific environment
3. Analize consumers
The use of 3x2 is common in retail distribution. This action can be classified as:
1. Advertising
2. Sale promotion
3. Public relations
The stages that define the concept of the life cycle of a product are:
1. Introduction, maturity and decline
2. Introduction, growth and maturity
3. Introduction, growth, maturity and decline
Market segmentation consists of:
1. Divide the market of potential customers into groups with homogeneous characteristics
2. Divide the market into several equal parts
3. Join groups of customers with similar characteristics
Which of the following isn't a variable of the marketing-mix?
1. Distribution
2. Planning
3. Price
The market share of a company is:
1. The part of the global demand of a market that supplies a company
2. The total volume of purchases of a company
3. The physical space that is assigned to a company in a shopping center
The marketing-mix is made up of:
1. Product, price, promotion and quality
2. Product, price, promotion and distribution
3. Product, price, promotion and advertising