TEST SELECTIVIDAD 202.- Created by Antonio Ginés

A market in which there are many demanders and a single supplier what is it called?
1. Supply monopoly
2. Demand monopoly
3. Supply oligopoly
Which of the following conditions isn't met in a perfectly competitive market?
1. Information transparency
2. Product differentiation
3. Freedom to enter and exit the market
At the maturity stage of a product's life cycle:
1. The expenses in promotion and advertising are very high and the income obtained doesn't absorb them
2. It gives a stability of sales and profits
3. Sales and profits decrease a lot
The information obtained through a survey is of the following nature:
1. Tertiary
2. Secondary
3. Primary
What following decision are considered part of the product policy?
1. Actions to influence intermediaries
2. Advertising and public relations
3. Actions developed to study what services to offer after the sale of the products
For perishable products it's normal for the distribution channel to be:
1. Short
2. Long
3. Direct sale
The market share of a company is defined as:
1. Value of company sales / Value of sector sales
2. Sales of a product / Total sales of the company
3. Sales of the year / Number of clients
Market segmentation involves:
1. Use secondary data sources as a single avenue for market research
2. The creation of homogeneous groups of clients according to their needs
3. Identify groups of competitors with similar production processes
The wholesalers are:
1. Intermediary agents who don't acquire ownership of the products they distribute
2. Distributors who sell directly to the consumer
3. Distributors selling to other retailers
A monopoly market is one formed by:
1. A single supplier and many demanders
2. A few suppliers and a single demander
3. Many suppliers and many demanders
The main functions of the company for society is:
1. Cover costs
2. Detect and satisfy consumer needs
3. Create needs in the consumer
The retailers are:
1. Commercial intermediaries that buy products in large quantities to sell to other intermediaries
2. Commercial intermediaries that sell directly to the final consumer
3. Manufacturing companies of large quantities of products
The marketing-mix supposes the adoption of decisions about:
1. Product, price, and the investment to be made in raw materials
2. Purchase of raw materials, price, product and service
3. Product, price, communication and distribution
The distribution includes all those decisions and activities that are oriented to the process by which a company directs its products:
1. To the final consumer
2. To the producer
3. To the supplier
Which of the following conditions isn't met in a perfectly competitive market?
1. Information transparency
2. Existence of few suppliers
3. Freedom to enter and exit the market
Within the product life cycle, the introduction phase is characterized by:
1. The decrease in sales volume
2. Slow growth in sales volume
3. Stability in sales volume
The business function that creates utility of time, place and possession is:
1. The communication
2. The production
3. The distribution
Market share is understood to be:
1. The relationship between the sales figure of a company and the total sales figure of the companies in the sector
2. The ratio by quotient between the sales figure of a company and the total profit of the company
3. It isn't a relation by quotient, it's a relation by addition
The demand oligopoly is characterized by:
1. Few suppliers and one demander
2. Many suppliers and few demanders
3. Few suppliers and few demanders
The set of activities carried out by a company aimed at finding out what the consumer's needs are and creating the goods and services necessary to satisfy them, is called:
1. Distribution
2. Production
3. Marketing
By market share of a company we understand:
1. The relationship between the company's sales figure and the total sales figure of the companies in the sector
2. The difference between the company's sales figure and that of purchases
3. The quotient between the company's sales figure and its profits
A market characterized by many suppliers and a single demander is:
1. An oligopoly
2. A monopoly of demand
3. Perfect competition
The division of clients into groups with homogeneous needs is known as:
1. Positioning
2. Marketing
3. Segmentation
The marketing-mix policies are:
1. Product, distribution, communication and price
2. Product, distribution, price and sales policy
3. Product, planning, communication and price policy
Segmentation is:
1. A model of exchange
2. A process of dividing the market into homogeneous subgroups
3. A direct distribution channel
The growth phase of the product life cycle is one in which:
1. An expansive phase of sales occurs
2. There is a high sales volume but profits decline
3. You get the highest volume of business and profits
The distribution of a product would be an activity of the function:
1. Administration
2. Marketing
3. Production