-
In the maturity stage of a product:
-
Sales growth speed stabilized
-
The profit of the company is growing
-
Sales experience strong growth
-
Market research aims to:
-
Inform customers
-
Provide information about the market and the environment
-
Distribute the goods that companies manufacture
-
The marketing-mix is made up of:
-
Product, price, market and sellers
-
Product, price, distribution and commercial communication
-
Price, market, company and product
-
What are the integral elements of the market?
-
The different physical components that serve as a framework for carrying out transactions
-
The geographical place where it's located
-
The demanders, the suppliers, the product and the price
-
The marketing-mix is made up of:
-
Product, price, market and sellers
-
Price, market, company and product
-
Product, price, promotion and distribution
-
When do we say that a market is classified as a bilateral monopoly?
-
When one supplier and one demander face each other
-
When you buy the same as you sell
-
When the number of suppliers equals the number of demanders
-
A market characterized by few suppliers and many demanders is called:
-
Supply oligopoly
-
Oligopoly of demand
-
Free concurrence
-
The objective of market research is:
-
Marketing the goods that companies manufacture
-
Provide information about the market and the environment
-
None of the other answers is correct
-
The life cycle products refers to:
-
The set of physical and observable characteristics of the good or service offered
-
The set of services that are incorporated and that complement the product
-
The different stages that the product goes through form its birth to its disappearance
-
One of the following statements isn't a necessary condition for a market to be perfectly competitive:
-
There are barriers to entry for companies in the industry
-
There is a high number of buyers and sellers
-
The product must be homogeneous
-
An oligopoly of supply is a market in which the number of suppliers and demanders is:
-
Of few suppliers and few demanders
-
Of few suppliers and many demanders
-
Of one supplier and many demanders
-
The retailers are:
-
Commercial intermediaries who buy products in large quantities to sell to other intermediaries
-
Commercial intermediaries who sell directly to the final consumer
-
Manufacturing companies of large quantities of products
-
The set of physical and observable characteristics of the good or service offered is:
-
The expanded product
-
The generic product
-
The tangible product
-
In selective distribution:
-
The company chooses a limited group of intermediaries
-
The company selects all possible distributor
-
The company chooses a single intermediary
-
The most important variables of the marketing-mix are:
-
Product, price, brand and distribution
-
Product, price, distribution and commercial communication
-
Product, price, brand and commercial communication
-
The data specifically collected for a specific study are:
-
Secondary data
-
Primary data
-
Tertiary data
-
The oligopoly of demand or oligopsony is characterized by:
-
Few suppliers and few demanders
-
Many demanders and few suppliers
-
Many suppliers and few demanders
-
If in a market segmentation the variable used is the level of studies carried out, we will be using to carry out the same one:
-
Socieconomic variable
-
Geographic variable
-
Demographic variable
-
The marketing-mix involves making decisions about:
-
The product, the price, the investment to be made in raw material
-
The product, price, promotion and distribution
-
Purchase of machinery, price, product and service
-
The marketing-mix is made up of:
-
Product, price, market and sellers
-
Price, market, company and product
-
Product, price, communication and distribution
-
At the maturity stage of a product's life cycle:
-
Sales stabilize
-
Sales grow rapidly
-
Sales and profits decrease a lot
-
The marketing-mix is:
-
An action plan that determines the commercial investigation of the company
-
An action plan that integrates decisions regarding product, price, distribution and communication
-
An action plan that integrates product and communication decisions
-
The function in charge of bringing the company's products to consumers is:
-
Research
-
Production
-
Commercial
-
Selective distribution consists of:
-
The manufacturer chooses a limited number of distributors
-
The manufacturer has only one distributor
-
The manufacturer offers its products to all possible distributors
-
A market characterized by a single supplier and many demanders is:
-
A bilateral monopoly
-
A supply monopoly
-
A monopoly of demand
-
One of the following sections isn't part of the so-called "four pes" that make up the marketing-mix:
-
The manufacture of the product
-
The communication
-
The place or point of sale
-
According to the number of competitors, markets are classified into:
-
Internal, national, regional and local
-
Monopolistic, oligopolistic and perfect competition
-
Wholesalers and retailers