The components of the total product are: the basic product, the formal and ___ aspects and the increased aspects
Tangible
Intangible
The other answers are correct
The formal and tangible aspects are the added value that the product has thanks to the brand, the quality, the style, the ___, the packaging, etc.
The other answers are correct
Design
Warranty
Chain of intermediaries, each passing the product further down the chain to the next organization, before it finally reaches the consumer or ___ ... This process is known as the "distribution chain" or the "channel"
Industrial agent
End user
The other answers are correct
Long channel is made up of: the manufacturer, the ___, the wholesaler, the retailer and the final consumer
The other answers are correct
Seller
Agent
In ___ channels, in the industrial markets the manufacturer, the wholesaler or industrial agent and the industrial consumer intervene
The other answers are correct
Long
Short
In short channel, in consumer markets the ___, the retailer and the final consumer intervene
Manufacturer
The other answers are correct
Wholesaler
Hotels can sell their services ___ or through travel agents, tour operators, airlines, tourism councils, centralized reservation systems, etc.
Directly
Indirectly
The other answers are correct
There has been some evidence of service ___, with services linked together, particularly in the travel and tourism sectors
None of the other answers is correct
Integration
Disintegration
The types of channel marketing are: intensive distribution, ___ distribution and exclusive distribution
Extensive
The other answers are correct
Selective
The types of ___ are: sales representatives, wholesalers and retailers
Intermediaries
Manufacturers
The other answers are correct
Sales representatives typically link ___ and retailers
The other answers are correct
Wholesalers
Manufacturers
___ reduce the number of contacts needed to sell the products
Manufacturers
Intermediaries
The other answers are correct
If direct distribution costs amount to €225,600 and indirect distribution costs amount to €163.800, which distribution will we choose?
The other answers are correct
The direct
The indirect
The promotion ___ the line is the promotion in the media in which the advertiser pays an advertising agency to place an ad
On
Below
The other answers are correct
Examples of promotion below the line are: sponsorship, ___, sales promotions, merchandising, direct mail, personal selling, public relations and trade shows
Radio
Product appearances in movies or series
The other answers are correct
The goals of the ___ are: to inform about the new product, to persuade the consumer to buy the product and to remember that the product exists
Manufacturing
Advertising
The other answers are correct
Advertising prohibited can be: misleading advertising, advertising that damages the dignity of the person, subliminal advertising and ___ advertising
The other answers are correct
Loyal
Unfair
Examples of sales promotion are: a ___ price reduction, a loyalty reward program, coupons
Temporary
Permanent
The other answers are correct
Examples of merchandising practices are: the distribution of the products in the store, the place to put the products on the shelves, the light, the colors, the ___, the temperature, etc.
TV
Music
The other answers are correct
One type of ___ sale is telemarketing
The other answers are correct
Impersonal
Personal
The pricing strategies are: prices based on competition, cost-based pricing, skim, ___ price, hook product, market-oriented price, penetration price, price discrimination, premium price, predator price, price-based on the contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost
Limit
Minimum
The other answers are correct
The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, predatory pricing, pricing based on contribution margin, ___ price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost
Psychiatric
Psychological
The other answers are correct
A ___ price is the price set by a monopolist to discourage economic entry into a market, and is illegal in many countries
Minimum
The other answers are correct
Limit
An example of a ___ price would be to sell a product for $3.95 or $3.99, more than $4