The components of the total product are: the basic product, the formal and ___ aspects and the increased aspects

The formal and tangible aspects are the added value that the product has thanks to the brand, the quality, the style, the ___, the packaging, etc.

Chain of intermediaries, each passing the product further down the chain to the next organization, before it finally reaches the consumer or ___ ... This process is known as the "distribution chain" or the "channel"

Long channel is made up of: the manufacturer, the ___, the wholesaler, the retailer and the final consumer

In ___ channels, in the industrial markets the manufacturer, the wholesaler or industrial agent and the industrial consumer intervene

In short channel, in consumer markets the ___, the retailer and the final consumer intervene

Hotels can sell their services ___ or through travel agents, tour operators, airlines, tourism councils, centralized reservation systems, etc.

There has been some evidence of service ___, with services linked together, particularly in the travel and tourism sectors

The types of channel marketing are: intensive distribution, ___ distribution and exclusive distribution

The types of ___ are: sales representatives, wholesalers and retailers

Sales representatives typically link ___ and retailers

___ reduce the number of contacts needed to sell the products

If direct distribution costs amount to €225,600 and indirect distribution costs amount to €163.800, which distribution will we choose?

The promotion ___ the line is the promotion in the media in which the advertiser pays an advertising agency to place an ad

Examples of promotion below the line are: sponsorship, ___, sales promotions, merchandising, direct mail, personal selling, public relations and trade shows

The goals of the ___ are: to inform about the new product, to persuade the consumer to buy the product and to remember that the product exists

Advertising prohibited can be: misleading advertising, advertising that damages the dignity of the person, subliminal advertising and ___ advertising

Examples of sales promotion are: a ___ price reduction, a loyalty reward program, coupons

Examples of merchandising practices are: the distribution of the products in the store, the place to put the products on the shelves, the light, the colors, the ___, the temperature, etc.

One type of ___ sale is telemarketing

The pricing strategies are: prices based on competition, cost-based pricing, skim, ___ price, hook product, market-oriented price, penetration price, price discrimination, premium price, predator price, price-based on the contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, predatory pricing, pricing based on contribution margin, ___ price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

A ___ price is the price set by a monopolist to discourage economic entry into a market, and is illegal in many countries

An example of a ___ price would be to sell a product for $3.95 or $3.99, more than $4