The components of the total product are: the ___ product, the formal and tangible aspects and the increased aspects

The formal and tangible aspects are the added value that the product has thanks to the brand, the quality, the ___, the design, the packaging, etc.

Chain of intermediaries, each passing the product further down the chain to the next organization, before it finally reaches the ___ or end user ... This process is known as the "distribution chain" or the "channel"

Long channel is made up of: the ___, the agent, the wholesaler, the retailer and the final consumer

Short channel is primarily for ___ markets

In short channel, in ___ markets the manufacturer, the retailer and the final consumer intervene

Distribution channels ___

What can be rented today?

The types of channel marketing are: ___ distribution, selective distribution and exclusive distribution

In ___ distribution only specially selected resellers or authorized dealers (typically only one per geographic area) are allowed to sell the product

Usually ___ link to wholesalers and retailers

Normally, retailers buy from wholesalers and sell to the ___

If the fixed costs of direct distribution of a manufacturer are €150,000, the commision of the sellers is 12% and the margin of the intermediaries is 26%, with a sales amount of €630,000, how much will the costs be in indirect distribution?

The promotion on the line is the promotion in the ___ in which the advertiser pays an advertising agency to place an ad

Examples of promotion below the line are: ___, product appearances in movies or series, sales promotions, merchandising, direct mail, personal selling, public relations and trade shows

The ___ is a non-personal form of communication that tries to persuade an audience (viewers, readers or listeners) to buy or take some action on products, ideals or services

Advertising prohibited can be: misleading advertising, advertising that damages the dignity of the person, ___ advertising and unfair advertising

Examples of ___ are: a temporary price reduction, a loyalty reward program, coupons

Examples of merchandising practices are: the distribution of the products in the store, the place to put the products on the shelves, the light, the ___, the music, the temperature, etc.

Personal sale is a sale through ___ deal with the buyer

The pricing strategies are: prices based on competition, cost-based pricing, ___, limit price, hook product, market-oriented price, penetration price, price discrimination, premium price, predator price, price-based on the contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, predatory pricing, pricing based on ___ margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

___ is selling a product at a high price, sacrifying high sales to earn a high profit. Usually used to reimburse the cost of the investment of the original research in the product - commonly used in electronic markets when there is a new range, such as DVD players, they are first shipped on the market at a high price

The price based on the ___ margin maximizes the benefit derived from an individual product, based on the difference between the price of the product and the variable costs