The components of the ___ product are: the basic product, the formal and tangible aspects and the increased aspects

The formal and tangible aspects are the added value that the product has thanks to the brand, the ___, the desing, the packaging, etc.

Chain of ___, each passing the product further down the chain to the next organization, before it finally reaches the consumer or end user ... This process is known as the "distribution chain" or the "channel"

___ channel is made up of: the manufacturer, the agent, the wholesaler, the retailer and the final consumer

___ channel is primarily for industrial markets

In ___ channel, in consumer markets the manufacturer, the retailer and the final consumer intervene

In the direct sale are involved: the manufacturer, the seller and the ___

There has been an increase in franchising and ___ services

There has been a significant increase in retail outlets for the ___ sector

In which markets is selective distribution the normal pattern?

Typically, sales representatives link manufacturers and ___

Normally, retailers buy from ___ and sell to the final consumer

If the fixed costs of direct distribution of a manufacturer are €150,000, the commision of the sellers is 12% and the margin of the intermediaries is 26%, with a sales amount of €630,000, how much will the costs be in direct distribution?

The promotion ___ the line is the promotion in the media in which the advertiser pays an advertising agency to place an ad

Examples of promotion ___ the line are: sponsorship, product appearances in movies or series, sales promotions, merchandising, direct mail, personal selling, public relations and trade shows

Examples of promotion below the line are: sponsorship, product appearance in movies or series, sales promotion, merchandising, direct mail, personal selling, public relations and ____

Advertising prohibited can be: misleading advertising, advertising that ___ the dignity of the person, subliminal advertising and unfair advertising

Product placement becam common in the ___

Examples of merchandising parctices are: the distribution of the products in the store, the place to put the products on the shelves, the ___, the colors, the music, the temperature, etc.

The ___ sale is a sale through a direct deal with the buyer

The pricing strategies are: prices based on competition, ___-based pricing, skim, limit price, hook product, market-oriented price, penetration price, price discrimination, premium price, predator price, price-based on the contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, ___ pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

Pricing based on ___ is the simplest method of pricing

___ price is an aggressive price intended to drive competitors out of the market. It's illegal on some sites