Marketing designs the product, assigns prices, and chooses the most appropiate distribution channels and ___ skills to launch a product that truly meet customer needs

The formal and tangible aspects are the added value that the product has thanks to the ___, the quality, the desing, the packaging, etc.

The increased aspects are each additional service that the company gives to the client: after-sales service, financing, ___, etc.

The available channels are: long channel, short channel and ___ sales

Long channel is for ___ markets

In the short channel, in the industrial markets the manufacturer, the wholesaler or industrial agent and the ___ intervene

In the direct sale are involved: the manufacturer, the ___ and the final consumer

There has been an increase in ___ and rental services

There has been a significant ___ in retail outlets for the service sector

The ___ distribution is the normal pattern

Typically, sales representatives link ___ and wholesalers

Normally, ___ buy from wholesalers and sell to the final consumer

What are the costs of indirect distribution?

The types of promotion are: on the line and ___ the line

The promotion on the line is the promotion on TV, radio, newspapers, Internet, ___, etc.

Examples of promotion below the line are: sponsorship, product appearance in movies or series, sales promotion, merchandising, direct mail, personal selling, ___ and trade shows

Advertising prohibited can be: ___ advertising, advertising that damages the dignity of the person, subliminal advertising and unfair advertising

The ___ became common in the eighties

Examples of merchandising parctices are: the ___ of the products in the store, the place to put the products on the shelves, the light, the colors, the music, the temperature, etc.

A trade show or ___ is an exhibition organized so that the company in a specific industry can display and demonstrate its latest products or services, study the activities of rivals, and examine recent market trends and opportunities

The pricing strategies are: prices based on ___, cost-based pricing, skim, limit price, hook product, market-oriented price, penetration price, price discrimination, premium price, predator price, price-based on the contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, ___ pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on ___ cost

Price ___ is the practice of keeping the price of a product or service artificially high to encourage favorable perceptions among buyers based solely on price. The practice is intended to exploit the (not necessarily justifiable) tendendy for shoppers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction