Marketing designs the product, assigns prices, and chooses the most appropiate ___ channels and communications skills to launch a product that truly meet customer needs

The formal and tangible aspects are the ___ value that the product has thanks to the brand, the quality, the desing, the packaging, etc.

The increased aspects are each additional service that the company gives to the client: after-sales service, ___, guarantee, etc.

The available channels are: long channel, ___ channel and direct sales

___ channel is for consumer markets

In the short channel, in the industrial markets the manufacturer, the wholesaler or ___ and the industrial consumer intervene

In the direct sale are involved: the ___, the seller and the final consumer

Hotels can sell their services directly or through travel agents, tour operators, airlines, tourism councils, centralized ___ systems, etc.

Links now exist between airlines, hotels and car ___ services

In ___ distribution, price competition may be evident

Typically, ___ link manufacturers and wholesalers

Typically, wholesalers buy from manufacturers and sell to ___

What are the costs of direct distribution?

The types of promotion are: ___ the line and below the line

The promotion on the line is the promotion on TV, radio, newspapers, ___, mobile phones, etc.

Examples of promotion below the line are: sponsorship, product appearance in movies or series, sales promotion, merchandising, direct mail, ___, public relations and trade shows

Advertising ___ can be: misleading advertising, advertising that damages the dignity of the person, subliminal advertising and unfair advertising

Product ___ is a form of advertising, where branded goods or services are placed in a contex that usually lacks advertisements, such as movies, the plot of television shows, or new programs

Examples of ___ parctices are: the distribution of the products in the store, the place to put the products on the shelves, the light, the colors, the music, the temperature, etc.

___ show or expo is an exhibition organized so that the company in a specific industry can display and demonstrate its latest products or services, study the activities of rivals, and examine recent market trends and opportunities

The telemarketing is to sell using the telephone, fax or ___

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing ___, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost

The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, ___ price, and price based on marginal cost

Through price ___, a different price will be set for the same product in different market segments. For example, this can be for different ages or for different opening hours, such as movie tickets

Price based on ___ costs is the practice of setting the price of a product to equal the extra cost of producing and extra unit of production