Marketing designs the product, assigns ___, and chooses the most appropiate distribution channels and communications skills to launch a product that truly meet customer needs
Prices
Interest
The other answers are correct
The formal and ___ aspects are the added value that the product has thanks to the brand, the quality, the desing, the packaging, etc.
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Tangible
Intangible
The increased aspects are each additional service that the company gives to the client: ___ service, financing, guarantee, etc.
Before-sales
After-sales
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The available channels are: ___ channel, short channel and direct sales
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Selective
Long
The long channel is made up of: the manufacturer, the agent, the wholesaler, the retailer and the ___
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Seller
Final consumer
In the short channel, in the industrial markets the manufacturer, the ___ or industrial agent and the industrial consumer intervene
Wholesaler
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Retailer
In the ___ sale are involved: the manufacturer, the seller and the final consumer
Direct
Indirect
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Hotels can sell their services directly or through travel agents, tour operators, airlines, ___ councils, centralized reservation systems, etc.
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Tourism
Agricultural
Links now exist between airlines, ___ and car rental services
Hospitals
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Hotels
In intensive distribution, ___ resellers sell the product
The majority of the
The minority of the
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The types of intermediaries are: sales representatives. wholesalers and ___
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Retailers
Manufacturers
Typically, wholesalers buy from ___ and sell to retailers
Sellers
Manufacturers
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With an intermediary, three manufacturers would need ___ contacts to sell their products to ten end consumers
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Thirty
Thirteen
The promotion is the communication link between sellers and buyers with the purpose of influencing by informing or ___ a potencial buyer's purchase decision
Persuading
Order
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The promotion on the line is the promotion on TV, radio, ___, Internet, mobile phones, etc.
Direct mail
Newspapers
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Examples of promotion below the line are: sponsorship, product appearance in movies or series, sales promotion, merchandising, ___, personal selling, public relations and trade shows
Radio
Direct mail
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The goals of advertising are: inform about the new product, persuade the consumer to buy the product and ___ that the product exists
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Forget
Remember
The product placement is also called ___ marketing
Embedded
Free
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The merchandising is any practice that contributes to the sale of products to a ___
Wholesaler
Retailer
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The ___ is a field concerned with maintaing the public image for commercial companies and organizations
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Sales promotion
Public relations
The telemarketing is to sell using the telephone, ___ or internet
Fax
Ordinary mail
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The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, ___ pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost
Rappel
Penetration
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The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, ___ price, absorption price, and price based on marginal cost
Subjective
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Target
At ___ price the price is deliberately set at a low level to win the interest of customers and establish market positioning
Penetration
Rappel
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The ___ price is a pricing method in which all costs are covered. The product price includes the variable cost of each item plus a proportional amount of fixed costs. A form of cost-based pricing