Marketing designs the ___, assigns prices, and chooses the most appropiate distribution channels and communications skills to launch a product that truly meet customer needs
Product
Scheme
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The ___ product is the natural essence of the product
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Basic
Star
The ___ aspects are each additional service that the company gives to the client: after-sales service, financing, guarantee, etc.
Formal and tangible
Increased
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Chain of intermediaries, each passing the product further down the chain to the next organization, before it finally reaches the consumer or end user ... This process is known as the "product chain" or the "___"
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River
Channel
The long channel is made up of: the manufacturer, the agent, the wholesaler, the ___ and the final consumer
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Employer
Retailer
In the short channel, in the industrial markets the ___, the wholesaler or industrial agent and the industrial consumer intervene
Manufacturer
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Seller
In the short channel, in the consumer markets the manufacturer, the retailer and the ___ intervene
Final consumer
Wholesaler
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Hotels can sell their services directly or through travel agents, ___ operators, airlines, tourism councils, centralized reservation systems, etc.
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Tour
Volumetric
There has been some evidence of service integration, with services linked together, particularly in the travel and ___ sectors
Agricultural
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Tourism
In ___ distribution, most resellers sell the product
Intensive
Extensive
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The types of intermediaries are: sales representatives. ___ and retailers
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Wolesalers
Senior Manufacturers
Typically, ___ buy from manufacturers and sell to retailers
Final consumers
Wholesalers
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Without any intermediary, three manufacturers would need ___ contacts to sell their products to ten end consumers
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Thirteen
Thirty
The promotion is the communication link between sellers and buyers with the purpose of influencing by ___ or persuading a potencial buyer's purchase decision
Informing
Subtracting
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The promotion on the line is the promotion on TV, ___, newspapers, Internet, mobile phones, etc.
Merchandising
Radio
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Examples of promotion below the line are: sponsorship, product appearance in movies or series, sales promotion, ___, direct mail, personal selling, public relations and trade shows
TV
Merchandising
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The objectives of advertising are: inform about the new product, ___ the consumer to buy the product and remember that the product exists
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Refuse
Persuade
The product ___ is also called embedded marketing
Placement
Empowerment
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The ___ is any practice that contributes to the sale of products to a retailer
Marketing
Merchandising
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Direct mail, also known as advertising mail or ___ mail, is the sending of advertising material to mailboxes
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Premium
Junk
The telemarketing is to sell using the ___, fax or internet
Telephone
Telegraph
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The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, ___ oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost
State
Market
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The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price ___, target price, absorption price, and price based on marginal cost
Autonomy
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Leadership
In the ___-oriented price, a price is established based on the analysis and compiled research of the target market
Market
Maker
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The ___ price method is most often used for essential utilities, such as electric and gas companies, and companies wiht high capital investment, such as car manufacturers