___ designs the product, assigns prices, and chooses the most appropiate distribution channels and communications skills to launch a product that truly meet customer needs
Marketing
Market
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The components of the total product are: the basic product, the formal and tangible aspects and the ___ aspects
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Increases
Decreased
The formal and tangible aspects are the added value that the product has thanks to the brand, the quality, the style, the design, the ___, etc.
After-sales service
Packaging
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Chain of intermediaries, each passing the product further down the chain to the next organization, before it finally reaches the consumer or end user ... This process is known as the "___ chain" or the "channel"
The other answers are correct
Production
Distribution
The long channel is made up of: the manufacturer, the agent, the ___, the retailer and the final consumer
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Seller
Wholesaler
In the short channel, in the ___ markets the manufacturer, the wholesaler or industrial agent and the industrial consumer intervene
Industrial
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Consumer
In the short channel, in the consumer markets the manufacturer, the ___ and the final consumer intervene
Retailer
Wholesaler
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Hotels can sell their services directly or through travel ___, tour operators, airlines, tourism councils, centralized reservation systems, etc.
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Agents
People
There has been some evidence of service integration, with services linked together, particularly in the ___ and tourism sectors
Feeding
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Travel
The types of channel marketing are: intensive distribution, selective distribution and ___ distribution
Exclusive
Extensive
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The types of intermediaries are: ___ wholesalers and retailers
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Sales representatives
Senior executives
Sales representatives typically link wholesalers and ___
Final consumers
Retailers
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The intermediaries ___ the number of contacts needed to sell the products
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Increase
Reduce
The ___ is the communication link between sellers and buyers with the purpose of influencing by informing or persuading a potencial buyer's purchase decision
Promotion
Production
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The promotion on the line is the promotion on ___, radio, newspapers, Internet, mobile phones, etc.
Sponsorship
TV
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Examples of promotion below the line are: sponsorship, product appearance in movies or series, ___, merchandising, direct mail, personal selling, public relations and trade shows
Newspapers
Sales promotion
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The objectives of advertising are: ___ about the new product, persuade the consumer to buy the product and remember that the product exists
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Misinform
Inform
___ something is to support an event, an activity, a person or an organization financially or through the provision of products or services
Sponsor
Sporting
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Examples of sales promotion are: a temporary price reduction, a ___ reward program, coupons
Disloyalty
Loyalty
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Examples of merchandising practices are: the distribution of the products in the store, the place to put the products on the shelves, the light, the colors, the music, the ___, etc.
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Radio
Temperature
The ___ is to sell using the telephone, fax or internet
Telemarketing
Radiomarketing
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The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, ___ product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, dynamic price, price leadership, target price, absorption price, and price based on marginal cost
Direct
Hook
The other answers are correct
The pricing strategies are: competition-based pricing, cost-based pricing, skim, limit price, hook product, market oriented pricing, penetration pricing, pricing discrimination, premium pricing, perdatory pricing, pricing based on contribution margin, psychological price, ___ price, price leadership, target price, absorption price, and price based on marginal cost
Static
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Dynamic
___ product is illegal under EU and US competition rules. No market leader would want to sell low unless this is part of theri overall strategy
Hook
Direct
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The aviation industry is often cited as a ___ pricing success story